Google trends data interest over time11/28/2023 ![]() With Google Trends, you type in a query and get back a data series of activity (over time or in each US state). Google Correlate is like Google Trends in reverse. The Google tutorial explains that Correlate is like the opposite of Trends: It’s the only tool on the internet that can do this with search data, yet it goes largely unused. Using Google Correlate, you can find associations between search trends and any other data point that you want to write about. Google Correlate can help you figure out what topics people want to read about, which can ultimately help you figure out what topics you should be writing about, or how to relate a topic to others that people are interested in. Adjust your marketing and content campaigns to match the demand in each market. If you sell beauty products, this data could show you where you’ll get the most value for your advertising spend. ![]() The resulting map shows us the products people most want to buy in these states. To create this compelling graphic, he searched Google Shopping for the highest purchase intent for beauty products for each state last February. Just type “organic chicken” into Google Trends and it comes up with helpful data about regional interest in the search term, including a ranking of search by city. Let’s say I’m an organic chicken distributor looking to expand my business. If you’re hoping to expand or improve it, this is also a great resource. If you haven’t started a local marketing campaign yet, this is a great place to begin. Now, you can search for just about any topic in Google Trends and see the popularity of the topic in searches by geography. Think about events that would be a good marketing venue for your brand and look for fast opportunities to employ real-time marketing to increase your brand’s reach on social media. Twitter users loved it and shared it - the single tweet has had more than 15,000 retweets up to today. Oreo’s marketing team threw this ad together on the fly. So how can you use this data for real-time marketing? By watching spikes in search terms during major events, you can quickly determine what topics are grabbing people’s interest.Ī classic example of real-time marketing using Google Trends information comes from Oreo’s timely tweet during Super Bowl in 2013, when the lights went out in the New Orleans Superdome for 34 minutes. You can choose any time period from the past week to see the minute-by-minute data. Google Trends is now offering minute-by-minute, real-time data from more than 100-billion searches through the engine monthly, which allows you to evaluate search trends during different times, or even at major events, such as the Oscars or the World Cup. You can even make sure that you capitalize on the topic when you see evidence that interest is growing. If your business is in the tech niche, then this would be a great opportunity for content creation – posting a piece on a widely trending topic will help draw traffic to your site.
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